Department
Job Description
This position exists to Strategize, Execute and Control Marketing activities at the center. It is the responsibility of this position to develop and maintain relationships with Developers and agencies. By enhancing the customers experience and creating buzz in the Market he/she will ensure the centre’s performance in terms of Mall Consumption and footfalls. Prepare quarterly/half yearly/ annual Marketing Calendar based on region Conceptualize and execute the plan Increase in footfall and revenue in the entertainment section through corporate tie-up Overall responsible for driving corporate sales, bulk bookings of entertainment category at the center Internal Communication – interaction with retailers via newsletter and employee mailers External Communication – Newspaper Campaigns, Radio Campaigns, Outdoor Campaign and BTL activation Create PR strategy to achieve stated objective Manage PR agencies Partnering with retailers during events and activation at the mall to increase Trading Density and Sales at the Mall. Ensure adherence to Annual Marketing Budget Increase Interaction on the digital space including Facebook Marketing Connect ith brands and develop. Need to give a 1 year plan for Marketing Strategy by connecting with retailers. 10-12 years experience in Marketing, Brand Strategy and Retail Income.
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