Job Description :

Job Title: Area Sales Manager (ASM)
Department: Sales and Marketing
Location: Jammu & Kashmir
Experience: Minimum 2 years
Salary Range: ₹20,000 – ₹25,000 per month

Job Purpose:

We are seeking a dynamic and results-oriented Area Sales Manager (ASM) to lead field sales operations for electric 3-wheelers in Jammu & Kashmir. The ideal candidate should have proven experience in automotive field sales—preferably in the 2-wheeler or 3-wheeler segment—and a strong understanding of regional dealer networks. This is a field-intensive role focused on dealer development, sales execution, and local market expansion.

Key Responsibilities:

Identify, appoint, and onboard new dealers to strengthen the regional distribution network

Conduct regular field visits for dealer performance review, motivation, and support

Achieve area sales targets through targeted strategies and local market engagement

Develop and execute territory-specific dealer sales plans

Deliver in-person training and guidance to dealer sales staff

Track competitor activity and market dynamics via direct field intelligence

Maintain timely and accurate reporting of field operations and dealer performance

Ensure adherence to company policies and relevant local regulations

Required Qualifications & Skills:

Education:

Graduate in any discipline (Mandatory)

MBA/PGDM in Marketing (Preferred)

Experience:

Minimum 2 years in field sales, preferably in the 3-wheeler or 2-wheeler automotive sector

Technical Skills:

Proficient in Microsoft Excel and basic reporting

Familiarity with CRM tools (preferred)

Functional Skills:

Strong sales and negotiation skills in a field setting

Deep understanding of dealership operations

Excellent communication and interpersonal skills

Ability to manage time and priorities effectively across a broad geographic region

Key Competencies:

Sales strategy execution in field environments

Dealer relationship and performance management

Regional market analysis and feedback reporting

Product demonstration and dealer-level training

High self-motivation and target orientation